Marketing Manager

About the role

CIG Motors is looking for a Marketing Manager to lead its overall marketing strategy and execution. The role covers brand management, digital and offline campaigns, events and creative output, and is responsible for building brand equity, driving customer engagement and generating qualified leads that support the company's retail and fleet sales targets.

Key responsibilities

• Develop and execute annual marketing plans and budgets aligned with business and sales objectives, and define and maintain brand positioning and messaging across all channels.
• Plan and oversee integrated marketing campaigns from concept to evaluation, ensuring consistent brand identity, tone and visual standards, and approve creative concepts, messaging and collateral.
• Lead, mentor and manage the marketing team, allocate responsibilities, set performance targets, and identify training needs.
• Oversee social media, digital marketing and offline initiatives, coordinate with the Events & Experiential Specialist on activations, and ensure consistency across online and offline channels.
• Manage relationships with agencies, media vendors and sponsorship partners, negotiate vendor contracts, track spend against budget and report variances.
• Track marketing ROI, campaign performance and lead generation metrics, prepare regular performance reports and use data to refine strategy.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; a Master's degree or MBA is an advantage.
• Professional marketing certification (e.g., CIM, NIMN) is an advantage.
• Minimum of 6-8 years of marketing experience, including at least 2 years in a managerial or leadership role.
• Experience in the automotive, FMCG or a related industry is preferred.
• Proven track record of managing integrated marketing campaigns and teams.

Required skills

• Strategic marketing planning and budget management.
• Strong brand management expertise.
• Excellent leadership, communication and stakeholder management skills.
• Data-driven decision-making and vendor and agency management experience.

What we offer

• Competitive salary with a 13th month.
• Leave allowance and monthly performance bonus.
• Retirement savings and medical coverage.
• Paid time off.
• An opportunity to work in a fast-paced and dynamic environment.