Media Buyer

About the role

We are looking for a results‑driven Media Buyer to plan, launch and optimise paid campaigns across Meta, Google and TikTok platforms. You will work closely with the marketing team to boost online sales, improve customer retention and maximise return on ad spend.

Key responsibilities

• Create, launch and optimise campaigns on Meta Ads, Google Ads and TikTok Ads.
• Manage retargeting and remarketing initiatives to increase conversions.
• Track performance using analytics tools and prepare regular performance reports.
• Develop strategies to grow online sales and enhance customer loyalty.
• Monitor industry trends, competitor activity and emerging media channels.
• Recommend innovative tactics to improve campaign effectiveness.
• Manage advertising budgets, monitor spend and ensure campaigns stay within approved limits.
• Prepare budget utilisation reports and forecasts.

Required profile

• Bachelor’s degree in Marketing, Advertising, Business Administration, Mass Communication or a related field.
• Minimum 4 years of experience in media buying, digital or performance marketing.
• Experience in e‑commerce, logistics or retail is an advantage.
• Strong analytical mindset with the ability to work under pressure and meet deadlines.
• Excellent communication, problem‑solving and decision‑making skills.

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads
• TikTok Ads
• Google Analytics
• Meta Business Suite
• Advertising dashboards for reporting

What we offer

• Competitive monthly salary between NGN 180,000 and NGN 250,000.
• Opportunity to work on high‑impact campaigns for a growing retail and FMCG business.
• Professional development in a fast‑paced digital marketing environment.