Marketing Specialist

About the role

Astria Learning is looking for a proactive, detail-oriented Marketing Specialist in Lagos to plan, execute and analyse integrated marketing campaigns. The role covers content creation, market research, brand consistency and performance tracking across digital and offline channels, with a focus on brand awareness and lead generation.

Key responsibilities

• Help plan, develop and run campaigns across digital, print, email, social media and event channels, coordinating with designers, content creators and vendors and supporting localisation and personalisation.
• Write, edit and optimise content for websites, landing pages, blogs, newsletters and social media, and create email copy and campaign templates; work with design and video teams on marketing materials.
• Research customers, market trends and competitors, and turn data into insights for content strategy, pricing and lead generation.
• Keep tone, messaging and visual identity consistent across platforms and apply brand guidelines.
• Track KPIs such as CTR, CPC, engagement rate and lead quality using Google Analytics, Meta Ads Manager and CRM tools, and help with A/B testing and ROI analysis.
• Prepare brochures, flyers and banners for trade shows, university fairs and partner events, and support event promotion, logistics and post-event follow-up.
• Contribute to cross-functional projects with admissions, academic or product teams, support internal communications and employee branding, and take part in team meetings.

Required profile

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 2+ years of relevant experience in marketing or communications.
• Strong writing and editing skills, attention to detail, and ability to multitask and meet deadlines.
• Analytical, results-oriented, creative and proactive, with good organisational and communication skills.

Required skills

• CRM, email marketing or digital advertising tools (HubSpot, Mailchimp, Google Ads, Meta Ads).
• Microsoft Office, and marketing tools such as Canva, WordPress or Adobe Creative Suite.
• Basic knowledge of SEO, content strategy and digital marketing metrics.