Marketing Officer - Automobile Sales

About the role

Kenex Konsults International is hiring a Marketing Officer in Port Harcourt, Rivers State, to promote its vehicles, automotive products and services. The role covers lead generation, customer engagement, sales support and marketing activities, with a focus on both individual and corporate clients.

Key responsibilities

• Develop and implement marketing strategies for vehicles, automotive products and services.
• Identify and engage potential customers, including individuals, corporate organisations, car dealers, fleet operators and businesses.
• Generate sales leads through cold calling, networking, referrals, social media and direct marketing.
• Promote new and used vehicles, vehicle leasing, automobile parts and other services.
• Present vehicle features, specifications, pricing, financing options and after-sales services to prospects.
• Arrange and coordinate vehicle inspections, product demonstrations and test drives.
• Build relationships with customers, dealers, suppliers and corporate clients.
• Prepare marketing proposals, quotations, sales presentations and promotional materials.
• Follow up on enquiries, prospects and existing customers to drive conversions and repeat business.
• Conduct market research on industry trends, customer preferences, competitor pricing and opportunities.
• Manage social media marketing and support online vehicle promotions.
• Take part in exhibitions, trade fairs, roadshows and other promotional events.
• Negotiate sales agreements and communicate customer requirements to the relevant departments.
• Maintain records of customer interactions, leads and marketing performance, and prepare regular reports on campaigns, customer acquisition and sales.

Required profile

• HND in Marketing, Business Administration, Sales or a related field.
• Proven experience in marketing, sales or business development, preferably in the automobile industry.
• Good knowledge of automobiles, brands, models, specifications and market trends.
• Strong understanding of B2B and B2C marketing strategies.
• Excellent communication, presentation, persuasion and negotiation skills.
• Strong customer relationship management and networking skills; target-driven, confident and proactive.
• Valid driver's licence and ability to drive is an added advantage.

Required skills

• Proficiency in Microsoft Office and digital marketing platforms.
• Use of social media and online platforms for promotion and lead generation.
• Organizational, analytical and problem-solving skills.