Marketing Executive

About the role

The Marketing Executive will lead both online and offline campaigns to boost brand visibility and generate qualified leads for G-Lavori Services.

Key responsibilities

• Plan and execute integrated marketing campaigns across digital and traditional channels.
• Manage social media, email marketing, website updates and online advertising.
• Conduct market research to identify trends, customer needs and competitor activity.
• Prepare performance and market research reports.
• Generate qualified leads and support the sales team in meeting revenue targets.
• Monitor campaign performance, analyse metrics and ROI.
• Develop promotional materials such as flyers, brochures, banners and product catalogues.
• Maintain consistent brand messaging across all channels.
• Track customer feedback and recommend improvements.
• Support product launches and new market development initiatives.

Required profile

• Minimum HND in Marketing, Business Administration, Mass Communication or related field.
• 3–5 years of experience in digital and field marketing.
• Experience in B2B and B2C marketing is an advantage.

Required skills

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Familiarity with digital advertising platforms.
• Basic knowledge of graphic/content creation tools.