Head of Sales – Nigeria

About the role

The Head of Sales for Nigeria will join the Nigeria Management Team and own the country’s overall sales performance across all channels. Reporting to senior leadership, this role drives sales strategy, manages distributor networks, and ensures execution excellence to meet volume, value, and profitability targets.

Key responsibilities

• Achieve Nigeria’s sales volume, value and profit targets within budget and timelines.
• Develop, implement and monitor country‑specific sales strategies aligned with brand and category goals.
• Lead, influence and optimise performance of national and sub‑distributors, including stock management, order cycles and KPI adherence.
• Identify new business opportunities, expand trade channels and strengthen market presence.
• Plan, negotiate and execute promotional calendars, consumer activations and in‑store initiatives.
• Design and continuously refine route‑to‑market strategies for competitive advantage.
• Manage budgets, pricing policies, distributor margins and support accurate sales forecasting.
• Track IMS, stock levels, distribution and KPIs; deliver timely reports and actionable insights.
• Ensure best‑in‑class merchandising, visibility and speed‑to‑shelf for product launches.
• Lead, coach and develop high‑performing sales teams and collaborate cross‑functionally.

Required profile

• Minimum 12 years of relevant experience, including at least 3 years in senior sales leadership within FMCG in Nigeria.
• Hands‑on experience developing route‑to‑market strategies.
• Strong operational knowledge of distributors and key accounts.
• Deep understanding of in‑store operations and sales excellence.
• Highly developed negotiation, strategy development and people‑management capabilities.
• Business and financial acumen with entrepreneurial mindset.

Required skills

What we offer

• Opportunity to lead a national sales function in a fast‑growing FMCG environment.
• Competitive remuneration package aligned with performance.
• Professional development and leadership growth.