Head of Marketing

About the role

SimpliRide is building a new kind of mobility platform for Nigeria and is looking for a Head of Marketing to lead the work of making it one of the country's most recognized, trusted and used mobility brands. This is a full-time, hybrid leadership role reporting to the COO and CTO, for a hands-on marketer who sets direction and personally drives work across brand, growth, customer engagement, social media, campaigns and go-to-market execution.

Key responsibilities

• Set the marketing strategy, priorities and operating plan, define brand positioning and advise leadership on market opportunities and growth.
• Lead go-to-market strategy for new products, features, services and campaigns, and run customer acquisition, activation, retention, reactivation and referral programs.
• Build relationships with riders, drivers, business customers and partners, turning customer insight into better campaigns and communications.
• Own the brand voice, narrative and public presence, and lead social media strategy, content planning, publishing and engagement.
• Develop campaigns, customer stories, product education, video concepts and creative assets, and identify creators, communities and partners.
• Build a high-output marketing operation with systems for planning, approvals and reporting, and use AI-enabled tools and marketing technology to speed research, analysis, concept development and production.

Required profile

• Demonstrated experience leading or owning marketing programs that delivered measurable business results.
• A portfolio or work samples showing end-to-end marketing execution, from strategy or concept through publication or launch.
• Excellent written and verbal communication, and strong analytical ability with campaign, audience, channel or customer data.
• Hands-on use of AI-enabled tools in professional marketing work, including creative production such as image generation or editing and video concept development, and in go-to-market planning, audience research and content production.
• Ability to evaluate, refine and take responsibility for AI-assisted work, including its accuracy, quality and brand fit.
• Experience with social media strategy, content development and customer-facing engagement, and with marketing, analytics, CRM, automation or customer communication platforms.
• Project ownership: managing multiple priorities and delivering work with limited direction.