Growth Marketer

About the role

We are looking for a dynamic Growth Marketer to lead our market‑entry and expansion initiatives across Nigeria. You will design and execute hybrid (online and offline) strategies that drive user acquisition, lead generation and revenue growth for our fintech platform.

Key responsibilities

• Design and launch scalable market‑entry and growth strategies, both online and offline.
• Build, optimise, and manage end‑to‑end digital acquisition and lead‑generation funnels.
• Translate corporate revenue targets into daily and weekly tactical roadmaps for regional sales teams.
• Provide decentralized sales executives with data‑backed pitch scripts, marketing collateral and targeting frameworks.
• Plan and run educational webinars, content‑marketing and email outreach campaigns to increase platform sign‑ups.
• Identify high‑yield B2B segments, technical hubs and corporate organisations.
• Track, analyse and optimise core growth metrics such as CAC, conversion rates and MRR.
• Monitor market trends and competitor activity to uncover new business opportunities.
• Collaborate with product and design teams to craft clear, value‑driven messaging.
• Manage performance‑marketing budgets across channels to maximise ROI.
• Review and improve user onboarding to boost retention and lifetime value.
• Report regularly on performance, experiments and sales pipelines to executive leadership.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field, or equivalent hands‑on experience.
• 2–3 years of proven experience as a Growth Marketer, Product Marketer or Commercial Lead.
• Experience in Fintech, Telecom or SaaS sectors within Nigeria.
• Strong knowledge of digital marketing ecosystems and coordination with sales teams.
• Solid understanding of B2B client acquisition and market‑activation strategies.
• Ability to break down aggressive financial milestones into actionable regional quotas.
• Excellent communication, presentation and team‑mobilisation skills.
• Analytical mindset with a focus on data‑driven conversion funnels.
• Proven ability to work effectively in a fast‑paced, collaborative environment.

Required skills