General Manager - Construction Machinery Sales Africa

About the role

This position is responsible for the overall planning and execution of construction machinery sales in assigned African countries. The General Manager sets regional development strategies, annual sales targets and implementation plans, and is accountable for achieving regional sales performance.

Key responsibilities

• Lead regional market development by researching local demand, competition and regulations, developing new customers and distribution channels, and increasing market share.
• Maintain relationships with key regional customers, handle major cooperation matters and build long-term partnerships.
• Oversee the full sales cycle, from customer acquisition and quotations to contract signing, order fulfilment, payment collection and after-sales service coordination.

Required profile

• Minimum 2 years of overseas sales management experience with a proven sales track record.
• Solid experience in market development and team building and management.
• College degree or above, aged under 40, willing to travel and work overseas frequently.
• Experience with Sany, Zoomlion, XCMG or LiuGong is highly preferred.

Required skills

• Familiarity with overseas sales models and procedures.
• Excellent communication and cross-cultural skills; fluent English, with local language skills preferred.