Digital Marketing Executive

About the role

We are looking for a proactive, data‑driven Digital Marketing Executive to shape and execute our online strategy for short‑let apartments in Lagos. You will manage social media, optimise our website and booking app, run performance‑marketing campaigns and create email programmes that drive leads and bookings.

Key responsibilities

• Develop and schedule engaging content for Instagram, TikTok, LinkedIn and Facebook, and interact with followers to boost engagement and conversions.
• Maintain and update the booking website – upload listings, banners, blogs, SEO meta tags and ensure a mobile‑optimised, user‑friendly experience.
• Monitor website analytics (Google Analytics, Hotjar) and implement SEO, page‑speed and user‑journey improvements.
• Plan, launch and optimise paid campaigns on Meta, Google and other platforms, setting KPIs such as reach, cost‑per‑booking and ROI.
• Design, segment and send targeted email newsletters, booking reminders and special‑offer campaigns, analysing open and click‑through rates.
• Collaborate with content and design teams on photo‑ and video‑shoots of apartments.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• Minimum 2 years of hands‑on digital‑marketing experience, preferably in hospitality or real‑estate.
• Proven ability to manage multiple digital touchpoints and deliver measurable results.
• Strong written and verbal communication skills.

Required skills

• Meta Ads (Facebook/Instagram advertising)
• Google Ads
• Search Engine Optimisation (SEO)
• Google Analytics
• Hotjar
• Content Management Systems (WordPress, Wix or custom platforms)
• Email marketing platforms