Branding & Marketing Manager – Fashion & Retail

About the role

DOS Clothing Company is seeking a Branding & Marketing Manager to lead brand strategy, marketing campaigns, digital growth and customer engagement across its African markets. Based in Lagos, the role will oversee integrated digital, retail, PR, influencer and experiential initiatives.

Key responsibilities

• Develop and execute brand and marketing strategies.
• Lead integrated digital, retail, PR, influencer and experiential campaigns.
• Drive social media, e‑commerce visibility, engagement and conversions.
• Oversee content creation, photoshoots and creative direction.
• Manage customer acquisition, retention and CRM initiatives.
• Coordinate influencer, media and brand partnerships.
• Support retail activations and omni‑channel marketing.
• Monitor market trends, competitors and marketing performance.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 5–7 years of experience in branding, marketing or communications, preferably in fashion, retail, lifestyle or creative industries.
• Experience across digital marketing, retail, PR, influencer marketing and activations.
• Proven ability to work with creative teams, agencies, content creators and vendors.
• Demonstrated track record of building brands and delivering measurable marketing results.