Digital Marketing & Content Strategist

About the role

Kisha Immigration, a licensed Canadian immigration consulting firm, is looking for a creative and results‑driven Digital Marketing & Content Strategist to own its digital presence and content initiatives. The role blends storytelling with strategic thinking to attract, engage, and convert prospects into clients.

Key responsibilities

• Create and manage high‑impact content for blogs, email campaigns, and social media platforms.
• Develop and maintain a dynamic content calendar, leveraging AI tools for efficient production.
• Design and execute innovative social‑media strategies across LinkedIn, YouTube, TikTok, Instagram, Facebook, and Twitter.
• Respond promptly to comments, inquiries, and direct messages to nurture leads.
• Plan, launch, and optimise email marketing campaigns, tracking performance metrics such as click‑through and conversion rates.
• Collaborate with the sales team to nurture qualified leads and improve conversion rates.
• Write compelling, story‑driven copy and produce graphic and video assets that align with the brand voice.
• Measure and report on key performance indicators, including traffic growth, lead generation, and engagement metrics.

Required profile

• Creative, results‑oriented mindset with a strong background in digital marketing and sales.
• Proven ability to engage and convert prospects through innovative strategies.
• Excellent storytelling and copywriting skills that resonate with diverse audiences.

Required skills

• Use of AI tools for content creation and campaign management.
• Email marketing platforms and analytics.
• Social‑media management across multiple channels.
• Graphic design and video editing.