Digital Marketer

About the role

IMATA Logistics is seeking a results‑driven Digital Marketer to lead online acquisition efforts and support business growth across its shipping and logistics services.

Key responsibilities

• Develop and execute digital marketing strategies aligned with customer acquisition and growth targets.
• Manage and grow social media channels (Facebook, Instagram, TikTok, LinkedIn) with engaging content.
• Plan, launch and optimise paid campaigns using Meta Ads Manager and Google Ads.
• Generate qualified leads, convert enquiries into bookings, and maintain accurate CRM records.
• Monitor performance with analytics tools, produce weekly/monthly reports and recommend improvements.
• Support SEO, website optimisation, email marketing and WhatsApp Business campaigns.
• Collaborate with field marketing, sales, customer experience and operations teams to improve conversion and retention.

Required profile

• Minimum 3 years of digital marketing experience.
• Degree in a related field.
• Strong focus on measurable business outcomes over vanity metrics.

Required skills

• Meta Ads Manager
• Google Ads
• CRM management
• SEO techniques
• Email marketing platforms
• WhatsApp Business campaign tools
• Analytics and reporting tools