Digital Marketer – Banking & Digital Channels

About the role

The Digital Marketer will lead the promotion and growth of the bank’s digital channels, including mobile app, USSD, internet banking, POS/agency banking and card services. You will work closely with product, operations and technology teams to drive customer acquisition, improve user experience and increase digital transaction revenue.

Key responsibilities

• Manage and optimise all digital banking channels, monitor transaction volumes, failures and customer complaints.
• Design and execute digital marketing campaigns across social media, email, SMS and WhatsApp to acquire new customers for savings, deposits, loans and digital services.
• Track channel adoption, transaction revenue and performance metrics; prepare regular reports for senior management.
• Identify and coordinate fintech and payment partnerships, evaluate new technologies and support financial inclusion initiatives.

Required profile

• Minimum of 2 years of relevant experience.
• At least an HND or equivalent qualification in a related field.
• Strong understanding of digital banking products and electronic payment ecosystems.

Required skills

What we offer

• Competitive monthly salary (NGN 70,000 – 150,000).
• Opportunity to work in a fast‑growing banking environment.
• Professional development and exposure to fintech innovations.