Dealer Manager – Sales (Lagos)

About the role

The Dealer Manager will be responsible for expanding and managing the dealer network within the Lagos territory. Reporting to the Regional/Zonal Sales Manager, the role focuses on aligning dealer performance with company sales targets, brand standards and customer service expectations.

Key responsibilities

• Identify, recruit and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs.
• Develop and implement dealer sales strategies to increase product penetration.
• Train and support dealers on product knowledge, pricing and promotional activities.
• Conduct regular market visits to assess dealer operations, branding and compliance.
• Resolve dealer‑related issues promptly to maintain strong business relationships.
• Analyze sales data to identify growth opportunities and areas of concern.
• Prepare and submit periodic reports on dealer performance, market trends and competitor activities.
• Enforce adherence to company policies, pricing structures and ethical standards.

Required profile

• Strong negotiation and relationship management skills.
• Good knowledge of distribution networks and dealer operations.
• Proficiency in MS Office tools.

Required skills

• MS Office