Brand Communications & Influencer Relations Lead

About the role

FMR Agency is hiring a Brand Communications and Influencer Relations Lead in Abuja. The role combines brand communication strategy with influencer marketing, covering campaigns, content and stakeholder relationships.

Key responsibilities

• Develop and implement brand communication strategies to strengthen brand awareness, visibility and reputation.
• Lead influencer marketing by identifying, engaging and managing relationships with influencers, content creators and brand ambassadors.
• Develop and run integrated marketing campaigns across digital, social media and traditional channels.
• Negotiate influencer partnerships, contracts, deliverables and campaign budgets to maximise ROI.
• Oversee brand content such as social posts, press releases and campaign materials, keeping tone and visuals consistent.
• Monitor campaign performance, engagement, reach and conversions.
• Build relationships with media partners, influencers, agencies and other stakeholders.
• Collaborate with marketing, creative and sales teams to align communication with business goals.

Required profile

• Bachelor's degree in a related field.
• 2-3 years of experience working with beauty, skincare, cosmetics, fashion or FMCG brands.