Social Media Marketing Manager - Automobile Dealership

About the role

A client in the automobile dealership sector is recruiting a creative, commercially driven Social Media Marketing Manager to strengthen its digital presence, generate qualified sales leads and drive vehicle sales through online channels. The role covers digital strategy, automotive content and video production, paid advertising, social media management and performance reporting.

Key responsibilities

• Develop and run a digital marketing strategy across TikTok, Instagram, Facebook, Jiji and other platforms, with content calendars and consistent brand messaging.
• Create vehicle showcase videos, walk-arounds, feature highlights, testimonials and promotional campaigns, coordinating professional photography and video shoots.
• Plan, record and edit short-form videos for TikTok, Instagram Reels and Facebook Reels, applying editing techniques and captions.
• Manage paid campaigns on Meta Ads and TikTok Ads, target audiences, test creatives and track enquiries and conversions, working with the sales team.
• Run social media accounts, respond to comments and messages, capture enquiries and monitor customer feedback.
• Track leads from enquiry through to sale, analyse conversion outcomes and recommend improvements to campaigns and budgets.
• Report on social metrics, ad spend, cost per lead and conversion rates, and research competitors and buyer behaviour.

Required profile

• At least 5 years of experience in social media marketing, digital marketing or a closely related role.
• Proven experience building social media strategies for growth and lead generation, and generating business enquiries.
• Nice to have: previous experience in an automobile dealership, automotive marketplace or vehicle leasing business; a bachelor's degree in Marketing, Mass Communication, Business Administration or Digital Media; experience with Jiji listings and marketing funnels; a portfolio of campaigns and video content.

Required skills

• Content creation, video recording and editing, and digital campaign development.
• Hands-on experience with Meta Ads and interpreting performance data.
• Proficiency with tools such as CapCut, Canva and Adobe Premiere Pro.
• Nice to have: TikTok Ads, Google Ads, Meta Business Suite, social media analytics tools, CRM systems and lead management.