Sales Partner - FMCG Food (Peanut Butter & Chips)

About the role

An FMCG company producing peanut butter and chips is looking for a Sales Partner to drive market expansion and lead sales operations across key Lagos and Ogun territory hubs. Reporting to the General Manager, the role covers field supervision, distributor network growth and primary and secondary sales targets. It is a hands-on field leadership position based in Isolo, Lagos, covering Mushin, Iyana Ipaja, Abule Egba, Agege, Ikotun and Sango-Ota.

Key responsibilities

• Develop and run tactical territory plans to meet regional primary sales targets and grow the brand.
• Direct and track daily field activities of sales representatives ("Food Soldiers") so they hit individual and team secondary targets.
• Monitor sales performance daily, weekly and monthly, fix gaps quickly, and report territory data and product movement to leadership.
• Lead, coach and motivate a team of sales reps, plan their daily routes, run joint field visits and evaluate performance.
• Manage relationships with distributors, wholesalers, trade partners and high-volume retailers, and recruit new distributors and sub-distributors.
• Watch distributor stock and replenishment cycles to avoid stockouts, and resolve trade complaints.
• Penetrate underserved channels and open markets, gather competitor and trade intelligence, and recommend local trade marketing and point-of-sale promotions.

Required profile

• Bachelor's degree (B.Sc) or HND in Business Administration, Marketing or a related field.
• At least 2 years of trackable sales experience strictly in FMCG / food manufacturing (non-negotiable).
• At least 1 year of supervisory or team-lead experience managing field sales reps.
• Preferred background: FMCG food sales experience and channel management.