Sales Area Manager

About the role

WeLight Nigeria is looking for a Sales Area Manager to drive customer acquisition, onboarding and service activation across assigned communities. The role covers sales, delivery and revenue expansion, leads a team of Commercial Agents and builds trust with community leaders and stakeholders.

Key responsibilities

• Drive customer acquisition, onboarding and service activation; deliver connections, revenue, consumption and ARPU targets
• Execute community-specific sales strategies to grow the household and SME customer base and promote energy solutions such as productive use appliances
• Lead and manage Commercial Agents, providing onboarding, regular performance reviews and support for recruitment and training
• Build strong relationships with community leaders, CPC members and key stakeholders, resolving concerns and positioning WeLight as a trusted long-term energy partner
• Coordinate day-to-day field sales, conduct regular field visits, run daily/weekly briefings and work with operations and customer service
• Track sales performance and revenue collection, generate field insights, monitor market dynamics and escalate customer feedback
• Ensure compliance with WeLight policies, ethical standards and community engagement protocols

Required profile

• Bachelor's degree in Business, Marketing, Social Sciences or a related field
• Minimum 4 years' experience in sales, field operations or community-based distribution
• Proven experience managing field sales teams or agents
• Strong knowledge of rural markets and community dynamics
• Ability to travel extensively across assigned states

Required skills

• Strong communication and interpersonal skills
• Proficiency in smartphone-based reporting and basic digital tools