Sales & Marketing Lead (FMCG)

About the role

A client of Elvaridah Limited is recruiting a commercially minded and creative Sales & Marketing Lead based in Lekki Phase 1, Lagos. The role owns the revenue growth strategy and brand visibility, driving both online and offline sales from digital channels and corporate client relationships to campaigns that position the brand as the go-to premium food brand in Lagos.

Key responsibilities

• Develop and execute a sales and marketing strategy aligned with business growth targets.
• Own and grow revenue across walk-in, online orders, corporate gifting and event catering.
• Build and manage relationships with corporate clients, bulk buyers and institutional partners to drive B2B revenue.
• Oversee the brand's social media presence, content calendar and digital campaigns.
• Pursue new sales opportunities, partnerships and revenue streams such as subscription boxes, collaborations and pop-ups.
• Track and analyse sales and marketing metrics, reporting insights to management monthly.
• Represent the brand at events, activations and promotions, and manage promotional pricing, discounts and seasonal campaign calendars.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 4-6 years of experience in sales and/or marketing, including at least 2 years in a lead or managerial capacity.
• Proven track record of driving measurable revenue growth through digital and offline channels.
• Strong understanding of the Lagos consumer market and the food/lifestyle brand landscape.
• Nice to have: prior experience in food and beverage, FMCG or hospitality; existing network of corporate clients or event planners in Lagos; experience with influencer marketing or brand collaborations.

Required skills

• Excellent communication, negotiation and presentation skills.
• Experience managing social media platforms and digital marketing campaigns.
• Nice to have: proficiency in design tools such as Canva.

What we offer

• Salary of N350,000 plus performance-based incentives.
• Direct influence over brand direction and business growth strategy.
• Staff meals and exclusive product discounts.
• A dynamic, creative work environment with room to build and own the function.