Marketing Content Specialist

About the role

Pnlfinancials LLC, a cloud-based accounting firm offering bookkeeping, financial reporting, tax filing, payroll and other services, is hiring a full-time, on-site Marketing Content Specialist in Lagos. The specialist creates and manages marketing content that promotes the firm's services and brand, collaborating with internal stakeholders to build clear messaging and content calendars that support client acquisition and retention.

Key responsibilities

• Write and edit website copy, blog posts, social media content, email campaigns and marketing collateral aligned with the firm's tone and objectives.
• Research industry trends, optimize content for digital channels and monitor performance metrics.
• Adjust content strategies to improve engagement and reach, and support brand consistency across all channels.
• Contribute ideas for campaigns that highlight the firm's expertise in cloud-based accounting.

Required profile

• Bachelor's degree in Marketing, Communications, Journalism, Business or a related field, or equivalent practical experience.
• Experience developing content strategies, managing content calendars and aligning messaging with business goals.
• Ability to research financial and accounting topics and turn complex information into clear, client-friendly content.
• Experience in professional services, finance or accounting is an advantage.
• Comfortable working on-site in Lagos and collaborating with cross-functional teams.

Required skills

• Strong writing and editing for marketing materials, web content, social media and email.
• Digital marketing knowledge, including SEO basics, social media marketing and email marketing.
• Proficiency with content and marketing tools such as CMS platforms, social media management tools and email marketing software.