Key Account Sales Manager

About the role

The Key Account Sales Manager will develop and execute strategic account plans to drive sales growth and achieve revenue targets. You will build strong relationships with key customers, distributors and business partners across Modern Trade and HORECA channels.

Key responsibilities

• Develop and execute strategic account plans to meet revenue targets.
• Build and maintain relationships with key customers, procurement managers, distributors and partners.
• Identify new business opportunities and expand existing accounts in Modern Trade and HORECA.
• Negotiate commercial agreements, product listings, pricing and promotional terms.
• Drive product distribution, merchandising and brand visibility across key accounts.
• Monitor sales performance, market trends and competitor activities.
• Collaborate with Marketing, Finance, Supply Chain and Logistics to ensure excellent customer service.
• Prepare sales forecasts, account performance reports and market intelligence updates.

Required profile

• Bachelor's degree in Business Administration, Marketing, Sales Management or related field.
• Minimum 5 years experience in FMCG/beverages, with at least 3 years in strategic account management.
• Strong knowledge of the Nigerian FMCG and beverage market, especially Lagos.
• Proven track record of achieving sales targets and negotiating commercial agreements.
• Excellent communication, negotiation and relationship management skills.

Required skills

• Microsoft Excel
• Sales reporting tools