IT Specialist / Digital Marketer

About the role

This role oversees the organization's digital ecosystem, strengthens its online presence and designs strategic marketing initiatives to raise brand recognition. It covers social media accounts, paid advertising and the corporate website, within a fitness and wellness business based in Lagos.

Key responsibilities

• Maintain and manage the company website and other digital platforms
• Design and run social media strategies to grow brand awareness and audience engagement
• Create, schedule and track content across social channels
• Plan and run paid ads on Facebook, Instagram, TikTok, Google and LinkedIn
• Analyse campaign results and produce digital marketing performance reports
• Provide technical support to employees and keep digital systems running

Required profile

• Proven experience managing digital infrastructure and corporate websites
• Experience developing and running successful social media strategies
• Strong background in paid advertising on major platforms
• Ability to give effective technical support to staff and digital tools
• Strong organisational skills focused on brand visibility and online growth