Google Local Service Ads Specialist

About the role

A digital marketing agency is looking for a proactive, client-focused Google Local Service Ads (LSA) Specialist to support its clients from onboarding through ongoing account management. The role combines customer service, account setup, campaign optimization, Google Business Profile management and GoHighLevel CRM pipeline management. It is part-time, 20 hours per week, Monday to Friday, 10:00 AM to 2:00 PM EST, with a path to full-time.

Key responsibilities

• Lead onboarding calls on Zoom, gather business information and documentation, and set up and launch eligible LSA accounts with accurate business details, service categories, service areas and budgets.
• Monitor account performance, lead volume and quality, spend and cost per lead, and adjust bidding strategies and budgets within agency and client approval guidelines.
• Optimize service areas and account settings, track unqualified leads and follow review, credit or dispute processes where eligible under Google policy.
• Maintain accurate Google Business Profile information and support local SEO through profile updates.
• Act as a single point of contact for clients, explaining performance and issues clearly and escalating issues that need agency leadership or client authorization.
• Maintain client records, tasks and follow-ups in GoHighLevel, and deliver monthly performance reports with lead metrics, spend and recommendations.

Required profile

• Demonstrated hands-on experience setting up, managing and optimizing Google Local Services Ads accounts.
• Experience coordinating business verification and resolving account setup or access issues.
• Practical experience managing and optimizing Google Business Profiles for local SEO.
• Hands-on GoHighLevel CRM experience, including pipeline management, client records, tasks and follow-ups.
• Excellent spoken and written English, with confidence leading client meetings over Zoom.
• Strong client success, account management or customer service skills, and strong troubleshooting and independent problem-solving.
• Reliable internet connection and a suitable setup for video calls.

Preferred qualifications

• Google Ads specialist experience beyond Local Services Ads and relevant Google Ads certifications.
• Experience supporting multiple client accounts in a digital marketing agency and working with local service businesses.
• Familiarity with lead tracking, conversion reporting and CRM-supported performance analysis.

The applicant completes an online application with assessment questions, a technical check and a voice recording; the hourly pay rate is set after the application, and permanent work-from-home status is offered.