Field Sales Executive – Lagos (Modern Trade)

About the role

The company is a fast‑moving consumer goods (FMCG) distributor seeking a results‑driven Field Sales Executive to manage modern‑trade accounts across Lagos State. You will be responsible for growing the beverage and food portfolio by acquiring new customers and nurturing existing relationships.

Key responsibilities

• Identify, approach and onboard new wholesale customers.
• Maintain regular sales contact with both new and existing clients.
• Achieve and exceed assigned territory sales targets.
• Ensure optimal product display and visibility in wholesale outlets.
• Introduce and promote new product launches.
• Advise customers on effective sell‑out patterns.
• Represent the brand during all customer and prospect interactions.
• Provide feedback on competitor activities and market trends.
• Build strong relationships to understand customer needs and preferences.
• Perform other duties as assigned.

Required profile

• BSc/HND in Marketing, Business Administration or a related field.
• Minimum of 5 years sales experience in beverages and food products.
• Proven track record of meeting sales targets in FMCG.

Required skills

• Strong sales and negotiation abilities.
• Ability to analyze market trends and competitor activity.
• Excellent customer relationship management.