Field Marketing Specialist

About the role

The Field Marketing Specialist is a full‑time, on‑site role based in Lagos. The position is responsible for planning and executing field marketing campaigns—including events, promotions, and on‑the‑ground outreach—to drive brand awareness and customer engagement.

Key responsibilities

• Plan and execute field marketing campaigns, such as events, promotions, and on‑site outreach.
• Collaborate with sales teams to generate qualified leads and support local market initiatives.
• Monitor campaign performance and report on outcomes.
• Conduct market research to identify opportunities.
• Coordinate with internal stakeholders and external partners.
• Manage marketing materials and ensure consistent brand representation.
• Maintain communication with prospects and customers to strengthen relationships and support revenue growth.

Required profile

• Strong market planning and field marketing abilities to design and implement effective local campaigns.
• Lead generation and sales expertise to convert marketing activities into measurable business opportunities.
• Excellent communication skills for engaging customers, collaborating with teams, and presenting initiatives clearly.
• Experience in B2B or service‑oriented industries, preferably logistics, aviation, or related sectors.
• Strong organization, time‑management, and analytical capabilities, with proficiency in basic marketing and productivity tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
• Willingness to work on‑site in Lagos and travel locally as required.