Email & Lifecycle Marketing Manager

About the role

Bridgemead Consulting is hiring an Email & Lifecycle Marketing Manager in Lagos (Marina) to own the email marketing strategy and nurture customer journeys. The role drives subscriber growth, customer acquisition, retention, repeat purchases and email-attributed revenue, working closely with e-commerce, design, content, paid media and commercial teams.

Key responsibilities

• Develop and run email marketing strategy and promotional campaigns for product launches, seasonal offers and sales events.
• Build automated customer journeys: welcome emails, abandoned-cart reminders, post-purchase follow-ups, replenishment reminders, win-back and re-engagement sequences, and VIP communications.
• Create newsletters, product announcements, educational content and brand storytelling campaigns, and design mobile-responsive email templates.
• Grow the subscriber base through improved sign-up forms, lead generation and subscription touchpoints.
• Segment customers by purchase history, browsing behaviour, engagement, location and lifecycle stage, and coordinate retention across SMS, WhatsApp and push notifications where applicable.
• Monitor deliverability, sender reputation, domain authentication and list health, and track KPIs such as open/click-through rates, conversion, unsubscribe rates, retention and lifetime value.
• Run A/B tests and prepare regular performance reports with recommendations.
• Ensure compliance with email marketing, consent and data privacy requirements.

Required profile

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Communications or a related field.
• 4-6 years of experience in email marketing, CRM, lifecycle marketing or digital marketing, preferably in e-commerce or DTC.
• Demonstrated experience running revenue-driving email campaigns and strong segmentation and automation skills.
• Experience in beauty, skincare, cosmetics, fashion or lifestyle is preferred.

Required skills

• Email marketing platforms such as Klaviyo, Omnisend, Mailchimp or HubSpot.
• Google Analytics 4 (GA4) or Shopify Analytics.
• Copywriting, editing and brand storytelling; mobile-first email design with Canva, Figma or platform editors.
• Knowledge of SPF, DKIM and DMARC; HTML/CSS for email troubleshooting is an added advantage.
• SMS, WhatsApp marketing, Shopify integrations and paid media audience integrations are an added advantage.