Digital Marketing Associate

About the role

Techbrandex Energy is looking for a Digital Marketing Associate in Lagos to promote its renewable energy products, services and training programmes. The role covers content creation, social media, SEO, email marketing, paid ads and performance reporting.

Key responsibilities

• Develop and run digital marketing campaigns for the company's products, services and training programmes.
• Create, schedule and publish content on LinkedIn, Instagram, Facebook, X (Twitter), TikTok and YouTube.
• Manage website content so it stays current, engaging and SEO optimised.
• Plan and run email marketing campaigns and marketing automation workflows.
• Support lead generation through organic and paid campaigns, working with Sales and Business Development.
• Run paid ads on Google Ads, Meta Ads and LinkedIn Ads.
• Produce and coordinate graphics, short videos, blogs, newsletters and customer success stories.
• Monitor online conversations and engage with customers.
• Carry out competitor analysis and market research.
• Track KPIs and prepare weekly and monthly performance reports.
• Ensure all activities follow the brand guidelines and corporate communication strategy.