Commercial Lead – National Sales & Distribution

About the role

We are a fast‑growing FMCG household products company seeking a Commercial Lead to build our national distribution network from scratch. You will design the sales structure, recruit the team and open new territories across Nigeria.

Key responsibilities

• Develop and execute the national sales and distribution strategy, set targets, pricing and territory plans.
• Build and expand distributor, wholesaler, retailer and institutional channels, negotiating terms to protect volume and margin.
• Recruit, train and manage the sales team, set KPIs and hold the team accountable.
• Track sales, market penetration and channel performance, reporting risks and opportunities.
• Collaborate with Marketing, Operations and Business Development on promotions, supply and new growth opportunities.

Required profile

• At least an HND in Marketing, Business Administration, Economics, Sales or related field.
• Minimum 3 years’ experience in FMCG sales, preferably household products, with proven distribution building.
• Strong knowledge of Lagos open markets and traditional trade channels.
• Demonstrated leadership, negotiation and people‑management abilities.

Required skills

• Experience in designing sales structures and processes.
• Ability to analyse field data and make data‑driven decisions.