Brand & Content Strategist

About the role

The Brand & Content Strategist will shape Krystal Digital Solutions’ market presence by defining brand positioning, crafting compelling product messaging and driving integrated content across digital channels. You will work closely with marketing, product and sales teams to ensure consistent storytelling that resonates with target audiences.

Key responsibilities

• Develop and execute brand positioning and product messaging strategies.
• Plan and manage LinkedIn, X and other social media campaigns.
• Lead content strategy, copywriting and storytelling for web and marketing assets.
• Optimize SEO and improve website visibility.
• Design and run email marketing and audience nurturing programs.
• Oversee performance marketing, analytics and reporting.
• Identify media coverage opportunities, manage media relations and secure partnerships.
• Drive audience engagement, retention and secure event sponsorships and speaking slots.

Required profile

• Minimum of 3 years of relevant experience.
• At least an HND in a related field.

Required skills

• Brand positioning and product messaging.
• Social media strategy (LinkedIn, X).
• Content strategy, copywriting and storytelling.
• SEO and website visibility techniques.
• Email marketing and audience nurturing.
• Performance marketing, analytics and reporting.
• Media relations, partnerships and event sponsorship.
• Audience engagement and retention.