Digital & Social Media Growth Officer

About the role

We are looking for a dynamic Digital & Social Media Growth Officer to drive our brand’s online presence in Lagos. The role focuses on expanding audience reach, boosting engagement, and generating leads across multiple social platforms.

Key responsibilities

• Develop and implement digital and social media growth strategies to increase brand visibility, audience engagement, and lead generation.
• Manage and grow the organization’s presence across relevant platforms and channels.
• Create, schedule, and publish engaging content aligned with brand objectives.
• Monitor social media trends, audience behavior, and platform updates to identify growth opportunities.
• Plan and execute digital marketing campaigns, promotions, contests, and audience engagement initiatives.
• Build and nurture online communities by responding promptly to comments, messages, and inquiries.
• Collaborate with content creators, designers, videographers, and marketing teams to produce high‑performing content.
• Track and analyze key performance metrics such as reach, engagement, follower growth, website traffic, leads, and conversions.
• Optimize content strategies based on performance data and audience insights.
• Support influencer partnerships and manage paid social media advertising campaigns.
• Prepare periodic reports on social media performance and growth initiatives.

Required profile

• Bachelor’s degree or HND in Marketing or a related field.
• Up to two years of proven experience in social media management, digital marketing, community management, or growth marketing.
• Strong understanding of social media platforms, digital marketing trends, and audience engagement strategies.
• Excellent content creation, copywriting, and storytelling abilities.
• Ability to work independently and manage multiple campaigns simultaneously.
• Strong communication, creativity, and problem‑solving skills.

Required skills

• Google Analytics
• Meta Business Suite
• Social media management tools (e.g., Hootsuite, Buffer)
• Social media scheduling tools
• Platform‑specific insights tools