Digital Marketing Specialist

About the role

Skynet Worldwide Express operates a network of branches across the United Kingdom and offers international courier services. The company is expanding its digital presence in Lagos and seeks a Digital Marketing Specialist to drive online engagement and support growth. You will work closely with sales and operations to promote the brand across multiple channels.

Key responsibilities

• Manage and grow the company’s social media platforms.
• Create engaging content for social media and other digital channels.
• Plan, execute and monitor digital marketing campaigns.
• Manage online advertisements on Facebook, Instagram, LinkedIn and Google.
• Track social media engagement, reach and campaign performance.
• Develop ideas to increase brand awareness and customer engagement.
• Conduct basic market and competitor research.
• Respond to online comments, messages and customer enquiries.
• Work with the Sales and Operations teams on marketing activities.
• Prepare simple reports on digital marketing activities and results.
• Support other marketing activities as assigned by Management.

Required profile

• Minimum 2 years of experience in digital or social media marketing.
• Strong communication and content‑writing abilities.
• Creative, organized and detail‑oriented.
• Ability to work independently and meet deadlines.
• Experience in the courier, logistics or transportation sector is a plus.

Required skills

• Canva
• Google Ads
• Meta Business Suite