Creative Strategist (Paid Social / Performance Creative)

About the role

Huzzle connects talent with leading companies across the UK, US, Canada, Europe and Australia, placing candidates directly with clients who hire them in-house. This full-time Creative Strategist builds and runs a systematic, data-driven creative engine that improves ad performance across several home improvement client accounts. The role sits between performance data and creative production: diagnosing why ads succeed or fail, designing structured creative testing frameworks and turning insights into detailed briefs for production teams. It does not involve managing ads, editing videos or running client calls.

Key responsibilities

• Analyse performance across multiple paid social campaigns for home improvement clients, using data such as hook rate, CTR, thumb stop rate, watch time, frequency and CPL trends.
• Diagnose creative performance issues and identify the psychological drivers behind winning creatives (transformation, safety, status, esteem).
• Design structured creative testing frameworks including hook, angle and CTA testing.
• Develop new creative angles and messaging based on market sophistication and audience awareness stages.
• Write detailed creative briefs for videographers and editors so production teams can execute with clarity.
• Analyse test results, iterate creative direction and document insights in a shared creative knowledge system.
• Identify patterns and winning strategies across multiple client accounts and industries, and work with media buyers and production teams to improve account performance.

Required profile

• Proven experience improving paid social performance through creative strategy, not just media buying or copywriting.
• Experience building structured creative testing frameworks and writing detailed creative briefs for video production teams.
• Ability to diagnose why ads succeed or fail using data insights and to spot patterns across multiple accounts and industries.
• Clear, structured communication and strong ownership of performance outcomes.
• Nice to have: background in high-ticket or local service industries, experience in a performance-focused paid social agency, and familiarity with first-party data and creative-led targeting.

Required skills

• Analyzing Meta Ads performance at the creative level (CTR, hook rate, watch time, frequency, CPL trends)
• Understanding of consumer psychology and emotional buying drivers
• Nice to have: Notion for documenting insights; AI tools such as ChatGPT or Claude for research and ideation

What we offer

• Fully remote work with international teams
• A peer community of high-performing professionals
• Ongoing support from Huzzle before and after placement
• Tailored compensation matched to client and candidate preference