Brand and Creative Strategy Lead

About the role

We are looking for a senior Brand and Creative Strategy Lead to shape and drive the brand identity of Majeurs in Lagos. You will set the vision for brand positioning, voice and visual language while leading a cross‑functional creative team to deliver high‑impact campaigns that generate qualified leads.

Key responsibilities

• Define and evolve brand positioning, voice and visual identity across all touchpoints.
• Create and govern brand guidelines, ensuring consistent creative quality for paid, organic, email and partnership assets.
• Develop core storytelling frameworks, messaging pillars and strategic briefs for campaigns.
• Lead a multidisciplinary team (social, web design, video production, lead‑generation) by setting priorities, allocating resources and aligning output with the overall growth strategy.
• Drive 20‑30% qualified‑lead growth in the first six months and improve landing‑page and email conversion rates by at least 15% while maintaining brand standards.
• Grow email subscriber base by 5,000+ in the first year and increase social engagement on Instagram, LinkedIn and YouTube by 10‑15% each quarter.
• Deliver two or more flagship campaigns per quarter that achieve commercial results and enhance brand reputation.
• Present weekly insights linking brand health metrics with performance data to senior leadership.

Required profile

• Minimum 5 years of experience in brand strategy, creative direction or integrated marketing, with a proven record of leading teams.
• Bachelor’s degree in Marketing, Communications or a related discipline.
• Portfolio demonstrating strong brand thinking combined with measurable commercial outcomes.
• Experience managing designers, videographers and growth/lead‑generation specialists.
• Ability to balance strategic “why” with performance‑driven “how much” metrics.

Required skills

• Brand positioning and visual identity development
• Creative brief creation and campaign strategy
• Team leadership across social, web, video and lead‑gen functions
• Data‑driven reporting linking brand health to performance metrics