Product Marketing Specialist

About the role

We are seeking a B2B Product Marketing Specialist to accelerate adoption and retention of our digital transformation services and technology solutions. You will translate complex enterprise technology into compelling value propositions and own go‑to‑market strategies while supporting sales enablement.

Key responsibilities

• Communicate digital transformation concepts to non‑technical executive buyers.
• Create high‑converting collateral such as pitch decks, whitepapers, and case studies.
• Lead multi‑channel GTM campaigns for new product offerings and track conversions in the CRM.
• Gather and relay customer feedback to product management to influence the roadmap.
• Develop positioning frameworks that highlight how our products solve legacy tech bottlenecks and automate workflows.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3+ years of product marketing experience, preferably launching software products and running B2B engagement campaigns.
• Strong portfolio demonstrating technical writing, sales decks, and user‑onboarding materials.
• Excellent written and verbal communication skills for diverse audiences.

Required skills

• Proficiency with Microsoft Dynamics 365.
• Experience using marketing analytics and performance measurement tools.