CRM Specialist

About the role

KingMakers is looking for a CRM Specialist to design, execute and optimise customer‑relationship campaigns across multiple channels. You will work closely with product, marketing and support teams to build data‑driven journeys that boost activation, retention and re‑activation of our B2C audience.

Key responsibilities

• Design and implement retention initiatives using data‑driven insights.
• Manage end‑to‑end CRM campaigns across email, SMS, push and on‑site messaging.
• Analyse customer behaviour, preferences and feedback to refine campaign strategy.
• Develop and maintain segmentation models for personalised communication.
• Collaborate with retention, marketing, product and customer service teams to align CRM actions with business goals.
• Track, report and optimise campaign performance based on key metrics.
• Stay current with industry best practices and emerging CRM trends.

Required profile

• Minimum 2 years of experience in B2C CRM, digital marketing or a related field.
• Proven track record with CRM platforms for customer management, segmentation and campaign automation.
• Solid understanding of marketing automation concepts.

Required skills

• CRM platforms (e.g., Salesforce, HubSpot or similar).
• Marketing automation tools.