Business Development Executive

About the role

Worklyn Global is seeking a proactive Business Development Executive to drive growth in the Retail, Fashion and FMCG sectors. Based in Marina, Lagos, you will identify new market opportunities, generate leads and convert prospects into long‑term clients.

Key responsibilities

• Research and identify potential clients and business opportunities.
• Generate leads through cold calling, networking, referrals, social media and email outreach.
• Present the company’s products/services, prepare proposals and deliver sales pitches.
• Maintain consistent follow‑up, negotiate terms and close deals.
• Build and nurture relationships with existing and prospective clients.
• Track leads, prospects and sales activities in CRM and maintain accurate records.
• Monitor market trends, competitor activity and customer needs to uncover growth opportunities.
• Collaborate with sales, marketing and operations teams to shape business strategies.
• Prepare regular reports on pipeline, conversions and revenue performance.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales or related field.
• 2–4 years of experience in business development, sales or account management.
• Proven track record in lead generation, prospecting, pitching and closing deals.
• Strong communication, presentation and negotiation abilities.
• Self‑motivated with the ability to work independently and as part of a team.
• Commercial awareness and problem‑solving skills.

Required skills

• Microsoft Office
• Google Workspace
• CRM systems