Brand & Marketing Manager

About the role

We are looking for a dynamic Brand & Marketing Manager to lead our brand presence across trade, digital and retail channels for a premium Nigerian fashion & FMCG brand.

Key responsibilities

• Develop and execute trade marketing plans for modern trade, traditional trade and salon channels.
• Design and manage in‑store activations, product launches and promotional campaigns.
• Create and maintain trade materials such as shelf talkers, POS displays, product leaflets and sampling kits.
• Monitor competitor activity and produce regular market‑intelligence reports.
• Collaborate with the Sales Head to ensure brand standards across all trade accounts.
• Own the brand identity and ensure consistency across all touchpoints.
• Develop seasonal brand calendars aligned to key consumer moments.
• Brief and manage external creative agencies, photographers and content creators.
• Manage the company’s social‑media presence on Instagram, TikTok and Facebook.
• Plan and execute digital campaigns to drive website traffic and DTC revenue.
• Track and report on key digital metrics on a monthly basis.
• Oversee the marketing budget, track spend and ensure value for money.
• Maintain relationships with influencers, brand ambassadors and PR contacts.
• Produce monthly marketing performance reports for the CEO.

Required profile

• 4‑6 years of experience in brand management, trade marketing or marketing within FMCG or personal‑care.
• Proven ability to develop and execute trade or BTL campaigns.
• Strong understanding of the Nigerian retail landscape, including modern trade, traditional trade and salons.
• Excellent project‑management skills handling multiple campaigns and deadlines.
• Hands‑on, execution‑oriented mindset.
• Preferred: experience in hair‑care, beauty or personal‑care categories; experience in a founder‑led fast‑growing Nigerian brand; existing relationships with trade‑marketing vendors; e‑commerce or DTC marketing experience.

Required skills

• Project management
• Trade marketing planning
• BTL activation
• Social‑media management (Instagram, TikTok, Facebook)
• Digital campaign execution
• Budget management
• Market‑intelligence reporting

What we offer

• A genuinely premium Nigerian brand at an exciting growth stage.
• Direct access to and collaboration with the Founder/CEO.
• Meaningful responsibility from day one with no layers of bureaucracy.
• A lean, ambitious team that moves fast and gets things done.
• Competitive mid‑level salary commensurate with experience.
• Opportunity to build a marketing function from the ground up.