Social Media Officer – Lagos

About the role

We are seeking a proactive and creative Social Media Officer to own and drive our social media presence. The role involves planning, creating, publishing, and managing content across platforms, engaging the community, and converting interest into buying enquiries.

Key responsibilities

• Own and manage the monthly content calendar for Instagram, Facebook, TikTok, WhatsApp Business, and other platforms.
• Write engaging captions, copy, and ad creatives aligned with brand voice and campaign goals.
• Handle daily publishing, scheduling, and timely posting of content.
• Drive community engagement by responding to comments, DMs, and mentions promptly.
• Plan and execute promotions, giveaways, and paid/organic campaigns to drive growth and sales.
• Capture buying enquiries and leads and hand them over to the Customer Service Representative for conversion.
• Track, analyze, and present weekly performance reviews with insights and recommendations.
• Support basic filming of products and create behind‑the‑scenes content when needed.
• Carry out simple edits using CapCut, InShot, and Canva, and update product pages and catalogues.

Required profile

• OND/HND/BSc in Marketing, Mass Communication, or a related field.
• 1‑2 years experience in social media management or digital marketing, preferably for a consumer product/retail brand.
• Must reside within Surulere or its environs in Lagos.

Required skills

• Proficiency with Canva.
• Experience using CapCut or InShot for video editing.
• Knowledge of Meta Business Suite and scheduling tools.