Social Media Manager

About the role

We are looking for a dynamic Social Media Manager to drive brand awareness, engagement and sales across our Instagram, TikTok and Facebook channels. The role is based in Lagos and requires occasional in‑person meetings and operational support.

Key responsibilities

• Develop and implement social media strategies to increase brand awareness, engagement and sales.
• Manage Instagram, TikTok and Facebook accounts, ensuring consistent branding and messaging.
• Create and maintain content calendars, schedule posts and coordinate publication.
• Write engaging captions, promotional messages, hashtags and calls‑to‑action.
• Engage with followers, respond to comments, direct messages, mentions and customer inquiries.
• Plan, execute and monitor organic and paid social media campaigns.
• Track performance, analyse metrics and prepare regular reports.
• Collaborate with the content creator on campaigns, product launches and creative direction.
• Assist occasionally with product storage, inventory checks, order packaging and dispatch coordination.

Required profile

• Strong understanding of social media algorithms, audience engagement and digital marketing.
• Excellent copywriting, communication and customer service skills.
• Ability to work independently, manage multiple accounts and meet deadlines.
• Strong creativity, organisational skills and attention to detail.

Required skills

• Experience managing Instagram, TikTok and Facebook accounts.
• Proficiency with Meta Business Suite and Meta Ads Manager.
• Familiarity with scheduling tools.
• Basic Canva and video editing skills.