Social Media Manager (Hybrid, Lagos)

About the role

We are looking for a dynamic Social Media Manager to join our team in Lagos on a hybrid basis. You will be responsible for shaping the online voice of Candy Co, a leading retailer of American confectionery in Nigeria, by creating compelling content and engaging our growing community.

Key responsibilities

• Develop and execute innovative content strategies across Instagram and TikTok.
• Plan, maintain and optimise social media calendars and paid‑ad campaigns.
• Monitor platform performance, analyse metrics and report on audience growth.
• Foster community interaction and manage online conversations.
• Ensure best practices in Social Media Optimisation (SMO) are applied.

Required profile

• Proven experience managing social media for a brand with a strong portfolio.
• Ability to produce original, story‑driven content beyond template designs.
• Hands‑on experience with paid advertising and performance tracking.
• Deep understanding of Instagram and TikTok trends and algorithms.
• Creative, proactive mindset with a passion for pop culture, food or consumer brands.

Required skills

• Instagram
• TikTok
• Paid advertising platforms (e.g., Facebook Ads Manager)
• Social media analytics tools