Social Media & Digital Marketing Executive

About the role

The Social Media & Digital Marketing Executive will create and manage engaging visual and video content, run paid campaigns and grow the company's online presence across multiple platforms.

Key responsibilities

• Shoot, edit and publish videos, reels, product demos and customer testimonials.
• Design flyers, banners, educational posts and product adverts.
• Manage Facebook, Instagram, TikTok, LinkedIn and other social channels.
• Plan, execute and optimise paid campaigns using Meta Ads Manager and Google Ads.
• Develop a content calendar aligned with product launches and promotions.
• Engage with audience, respond to comments and convert enquiries into leads.
• Track performance metrics and prepare regular reports.

Required profile

• Minimum 3 years of experience in social media management, content creation or digital marketing.
• Strong spoken and written English with confident on‑camera presentation skills.
• Portfolio demonstrating video production, graphic design and campaign work.

Required skills

• Video shooting and editing (CapCut, Premiere Pro).
• Graphic design (Canva, Adobe Photoshop).
• Meta Ads Manager, Facebook and Instagram advertising.
• Google Ads campaign management.