SEO Link Building & Outreach Executive

About the role

We are looking for a motivated SEO Link Building & Outreach Executive to join the Digital Marketing team at Immigration Advice Service. The role will support all IAS brands by creating and executing link‑building, digital PR and outreach campaigns that boost online visibility and organic growth.

Key responsibilities

• Collaborate with SEO Executives and the Digital Marketing Manager to align outreach activities with the overall marketing strategy.
• Design and launch outreach campaigns to secure high‑quality backlinks, media coverage, brand mentions and partnership opportunities.
• Build and nurture relationships with journalists, bloggers, influencers and other industry contacts.
• Identify and exploit digital PR and link‑building opportunities that enhance brand authority.
• Assist in drafting press releases, pitches and other PR materials.
• Monitor media coverage and report on the impact of outreach efforts.
• Coordinate with internal teams to ensure consistent messaging.
• Stay up‑to‑date with industry trends and emerging PR tactics.
• Provide regular updates to the Team Lead and senior management.

Required profile

• At least one month of proven experience in link building and PR outreach.
• Excellent written and verbal communication skills.
• Strong relationship‑building and networking abilities.
• Good organisational and time‑management skills, capable of handling multiple projects.
• Analytical mindset for evaluating outreach performance.

Required skills

• Understanding of SEO and link‑building principles.
• Knowledge of media landscapes, including journalists, bloggers and influencers.
• Ability to craft compelling press releases and outreach pitches.