Senior Manager Africa, Growth

About the role

eRecruiter is recruiting, on behalf of its client, a Senior Manager Africa, Growth for a leading online music service focused on the mass market. The service gives music lovers easy and legal access to a large library of African songs and helps African artists reach wider audiences, with millions of monthly users across Africa (Nigeria, Ghana, Tanzania, Kenya and South Africa are main markets). The role is newly created and offers the chance to help shape it.

Key responsibilities

• Drive customer acquisition so that customer lifetime value is at least four times higher than customer acquisition cost.
• Own the media budget and secure the highest possible return on investment in key growth metrics such as revenue and customers.
• Forecast future performance in key growth metrics based on planned growth initiatives.
• Establish, manage and grow long-term media partnerships to increase media presence, awareness and customer acquisition at the best return on investment, working with commercial teams.
• Analyze customer data, cohorts and product performance to drive product and media decisions and forecast revenue and customer performance with the product team.
• Manage and set up tracking, and optimize online and offline campaigns to improve conversion, engagement and customer value.
• Test new initiatives and channels to drive key growth metrics.

Required profile

• Bachelor's degree in computer science or a related field, with 3+ years of online media buying experience, preferably in a leadership role.
• Experience establishing and managing long-term media partnerships with strong negotiation.
• Ability to work under pressure in a fast-paced environment and to collaborate with marketing, partnerships and product teams.
• Results-driven, with a genuine interest in the company's mission and alignment with its values and passion for African music and culture is desirable.

Required skills

• Online media buying, campaign optimization and media budget management.
• Customer data analysis, cohort and product performance analysis, and forecasting.
• Familiarity with marketing channels and campaign tracking tools; proficiency in Google Analytics, Facebook Ads Manager and CRM platforms is preferred.