Sales Development Representative (SDR)

About the role

The Sales Development Representative (SDR) identifies potential customers, initiates contact with prospects, qualifies sales opportunities and builds a steady pipeline of qualified leads for the Sales/Account Executive team. The role suits candidates who are confident in prospecting, comfortable making calls and sending outreach messages, and able to consistently meet lead-generation and appointment-setting targets. It is open to OND/HND holders and is not an entry-level graduate position; there is also an opportunity for ND holders to move to full time after obtaining the required qualifications.

Key responsibilities

• Research potential customers, build a prospect database and generate leads by phone, email, LinkedIn and other approved channels against weekly and monthly targets.
• Make a set number of outbound calls daily, introduce products and services, handle initial objections and follow up with interested prospects.
• Qualify leads on business need, authority, budget, timing and fit, and pass only qualified opportunities to Account Executives or Sales Managers.
• Schedule meetings, demos and discovery sessions, confirm them and give sales representatives the background they need.
• Record all activity, calls, emails, meetings and outcomes accurately in the CRM, keeping lead stages and statuses up to date.
• Support the sales pipeline, help re-engage dormant prospects, research markets and competitors, and report daily, weekly and monthly activity and KPIs.
• Follow up on marketing-generated leads, take part in sales team meetings and coaching sessions, and continuously improve prospecting and discovery skills.

Required profile

• At least one year of experience in an SDR, BDR, inside sales, telesales or similar prospecting role (minimum 2 years for OND, 1 year post-NYSC for HND).
• Acceptable industries: financial services, banking, telecommunication and FMCG.
• Qualifications: OND with Upper Credit and Distinction, or HND with Lower Credit, Upper Credit and Distinction, in a relevant discipline.
• Results-oriented, persistent, resilient to rejection, organised, accountable and able to work independently and in a team.

Required skills

• Outbound prospecting, cold calling, lead qualification and appointment setting.
• CRM systems, Microsoft Office/Google Workspace, and LinkedIn for prospecting.
• Strong verbal and written communication and active listening.