Performance Marketing & Growth Specialist

About the role

Konnetta is a service marketplace connecting travelers and individuals with verified local service providers, such as photographers, private chefs, tour guides and event planners. It is hiring a remote, contract-based Performance Marketing & Growth Specialist to help acquire customers, increase bookings and grow revenue through digital advertising and conversion strategies.

Key responsibilities

• Manage Meta Ads campaigns on Facebook and Instagram, and Google Search, Display and other relevant Google Ads campaigns.
• Develop strategies to attract new users and convert them into paying customers, and turn website visitors, app users and leads into bookings.
• Build retargeting campaigns for visitors, abandoned bookings and potential customers.
• Track and report campaign performance, including CPA, ROAS, conversion rates and revenue.
• Identify new advertising opportunities, audiences and channels, and optimise spend to maximise results and minimise customer acquisition costs.
• Implement conversion tracking with GA4, Google Tag Manager, Meta Pixel and app analytics platforms.
• Work with the content and marketing team on ad creatives and landing pages.

Required profile

• Proven experience managing successful Meta Ads and Google Ads campaigns.
• Demonstrable experience generating sales, bookings or paying customers, not just impressions, clicks or followers.
• Experience managing advertising budgets and optimising campaigns for profitability.
• Ability to develop and execute growth strategies independently.
• Experience with marketplaces, travel platforms, service businesses or mobile app marketing is a strong advantage.

Required skills

• Strong understanding of performance marketing, customer acquisition and conversion optimisation.
• Google Analytics and advertising dashboards.
• Excellent communication and reporting skills.

Applications should be sent by email with the subject "Application: Performance Marketing & Growth Specialist" and must include a CV or LinkedIn profile, examples of past Meta and Google Ads campaigns, actual results (budget, conversions, CPA, ROAS or revenue), a brief plan for growing bookings on a service marketplace, and expected monthly salary. Candidates whose applications lack examples of campaigns and measurable results may not be considered.