Offline Marketing Specialist

About the role

The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels. You will plan, execute and monitor campaigns while coordinating with vendors and dealerships.

Key responsibilities

• Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in‑dealership marketing, and coordinate timely rollout in line with overall marketing plans.
• Liaise with media houses, printers, and outdoor advertising vendors, negotiating rates and placements to ensure cost‑effective media spend.
• Ensure showroom and dealership branding, signage, and point‑of‑sale materials are up to date and consistent with brand guidelines; develop and manage production of brochures, flyers, banners, and other promotional collateral.
• Manage the offline marketing budget and vendor payments, and monitor market trends and competitor offline marketing activity.

Required profile

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3‑5 years' experience in offline/traditional marketing.
• Experience working with print and outdoor media vendors.
• Strong vendor negotiation skills.
• Sound project and budget management ability.
• High attention to detail on branding and collateral quality.
• Good understanding of the offline media landscape.
• Strong organizational and coordination skills.

What we offer

• Competitive Salary
• 13th Month Allowance
• Leave Allowance
• Monthly Performance Bonus
• Retirement Savings
• Paid Time Off
• Opportunity to work in a fast‑paced and dynamic environment