National Key Account Manager - Nigeria

About the role

Our client, an established international confectionery company, is expanding into Nigeria and seeks a seasoned National Key Account Manager to lead the Route to Market strategy, drive sales growth, and manage key retailer relationships across the country.

Key responsibilities

• Develop and execute modern trade sales strategies, annual business plans and joint business plans with key accounts.
• Lead modern trade operations (national, regional, independent) to achieve top‑line and bottom‑line targets.
• Negotiate trading terms, promotional calendars and payment terms while monitoring account profitability.
• Ensure in‑store execution, planogram compliance, on‑shelf availability and visibility programs.
• Collaborate with demand planning and supply chain to guarantee product availability and timely delivery.
• Manage and develop a team of Key Account Managers and Modern Trade supervisors.
• Analyse sales performance, market trends and competitive landscape to inform forecasts and growth opportunities.

Required profile

• Minimum 8 years of experience in key account management, modern trade, or sales within FMCG or confectionery sectors.
• Proven track record of achieving sales targets and managing P&L responsibilities.
• Strong analytical ability to interpret sales data and market insights.
• Excellent negotiation and relationship‑building skills with national retailers.

Required skills