Marketing Specialist (Remote)

About the role

The Marketing Specialist will design and execute integrated marketing campaigns to boost brand awareness and generate leads for the company’s products and services. Working remotely, you will collaborate with designers, content creators and vendors to deliver compelling digital and offline assets while continuously measuring performance.

Key responsibilities

• Plan, develop and launch campaigns across digital, print, email, social media and event channels.
• Create and optimise content for websites, landing pages, blogs, newsletters and social platforms.
• Conduct market research, analyse competitor strategies and translate insights into positioning and messaging.
• Maintain brand consistency by applying brand guidelines to all collateral.
• Monitor KPIs such as CTR, CPC, engagement and lead quality using analytics tools, and support A/B testing and ROI analysis.
• Prepare marketing materials for trade shows, university fairs and partner events, and assist with event promotion and follow‑up.

Required profile

• Proactive, detail‑oriented and able to manage multiple projects simultaneously.
• Creative yet analytical mindset with strong written and verbal communication skills.
• Passion for delivering measurable marketing outcomes and collaborating across functions.

Required skills

• Google Analytics
• Meta Ads Manager
• CRM platforms