Marketing Specialist – Integrated Campaigns & Digital Growth

About the role

Cavista Technologies is seeking a strategic and results‑driven Marketing Specialist to lead integrated marketing initiatives that boost brand visibility and drive revenue across global markets. The role blends high‑level strategy with hands‑on execution in a fast‑paced technology environment.

Key responsibilities

• Design and launch integrated campaigns across digital, social, email, events, and strategic partnerships.
• Lead the Marketing & Communications Manager in delivering brand‑centric initiatives.
• Own SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads.
• Analyze market trends, customer insights, and competitor activity to shape strategy.
• Collaborate with product, creative, and leadership teams to align marketing with business goals.
• Plan and execute high‑impact events, webinars, and conferences.
• Track, measure, and report performance using KPIs and provide actionable insights.
• Develop consistent content strategy and messaging across all channels.
• Support PR efforts, media engagement, and corporate communications.

Required profile

• Bachelor’s or Master’s degree in Marketing, Business, Communications or related field.
• 4‑6+ years of digital marketing experience, preferably in technology.
• Data‑driven mindset with strong analytical abilities.
• Excellent communication and stakeholder management skills.

Required skills

• SEO/SEM
• PPC advertising
• Social media advertising
• Email marketing
• Google Analytics
• Google Ads
• Meta Ads Manager